Startup categories
A data room that fits how your business is judged.
Investors evaluate a marketplace differently from a software subscription. Choose the closest category and see the metrics and documents it focuses on.
- SaaSRecurring revenue, churn and retention evidence Focus metrics Monthly and annual recurring revenue (MRR, ARR)Customer count and revenue by planChurn and net revenue retention
- AIModel, data and usage documentation Focus metrics Usage volume and active usersInference or compute cost per unit of usageGross margin after model and infrastructure costs
- Mobile appsInstalls, engagement and store metrics Focus metrics Installs and active users (daily and monthly)Retention by cohortRevenue per user and subscription conversion
- EcommerceOrders, margins and supplier records Focus metrics Orders and average order valueGross and contribution marginRepeat purchase rate
- MarketplacesSupply, demand and take-rate data Focus metrics Gross merchandise valueTake rate and net revenueActive buyers and sellers
- FintechCompliance, licensing and risk documents Focus metrics Transaction or payment volumeNet revenue and unit economicsFraud and chargeback rates
- Developer toolsAdoption, integrations and roadmap Focus metrics Active developers or projectsAPI calls or usage volumeConversion from free to paid
- Technology servicesClient contracts and delivery capacity Focus metrics Revenue by client and by service lineRecurring versus project-based revenueTeam utilization and billable rates
- Other startupsA flexible template for anything else Focus metrics The core metrics you use to run the businessRevenue and costsCustomers, users or other demand indicators
These templates are starting points. You choose which sections and metrics apply to your company, and nothing is shared with investors unless you decide to include it.
Not sure which category fits?
The flexible template lets you define your own metrics and documents.